Singapore based content distribution and production agency Bomanbridge Media has opened a new office in Mumbai, South Asia. It will be headed by Arpit Agarwal who will be the director of sales for South Asia.
India will be its fourth country to have a base after announcing offices in Korea, Mongolia in addition to its existing one in Singapore. The expansion is due to the recent investment by Hera Capital, which also funds one of its shows.
Arpit has over 18 years of experience in various companies such as Freemantle India, Balaji Telefilms, Bang Singapore and Sahara One. He began his career at NDTV.
“This entrance into South Asia, and especially India, is the beginning of very exciting times for us at Bomanbridge. With assured improvements in TV measurement, and decreasing carriage costs, we are witnessing not only a surge in demand for niche content but also the need for product differentiation through innovation amongst the major GEC players. India has always been one of our stronger territories in the region and we look forward to enhancing our presence there to better serve our partners. Arpit brings extensive television experience and we look to him to bring us to the next level. Our team is now stronger than ever, ready to serve the entire Asian region with the best programming, and with people on the ground in several countries,” said Bomanbridge Media CEO Sonia Fleck.
“I am very pleased to join Bomanbridge Media, a company that is respected across the broadcasting fraternity of Asia as exclusive representatives of renowned content from around the world. Sonia and her team have a firm handle on the territory and I look forward to adding value and growing the business further in India and the region,” said Arpit.