With Zee TV’s latest superhero series grabbing eye balls and all set to be a game-changer in the weekend primetime band, the channel has decided to go one step further to enhance the ‘Maharakshak Aryan’ experience – While you enjoy the show on air, you can now play it as a game on your mobile phones too!
Sorbojeet Chatterjee, Marketing Head – ZEE TV said: “ZEE TV has constantly been at the helm of digital innovation. Given its action-thriller genre, Maharakshak Aryan, our superhero series, that captures the battle of Good versus Evil, was launched aggressively in the digital space. The show lends itself beautifully to being extended into an exciting game. The idea is to offer an interesting avenue for followers of the show to step into the shoes of our superhero and experience his world. So, we hope that they not only watch the show on air but enjoy it as a game too.”
Creating an additional window for consumer engagement, the all-new interactive gaming app of Maharakshak Aryan offers a chance to step into the young superhero’s shoes virtually. The app is available for download on Android device and soon coming on all iOS platforms. The game is designed and developed by Bigtrunk Communications, a specialised full-service mobile advertising agency.
Bharat Subramaniam, Founder – BigTrunk Communications said: “Our endeavour has been to create a user-friendly interface that seamlessly creates an additional layer of consumer engagement by connecting with consumers through elements of the show in an offline platform. While playing the game the consumer gets a chance to walk through the journey of a superhero and celebrate the triumph of Good vs. Evil.
With a blend of vibrant graphics that recreate the ethereal world of the show on your mobile phones, multiple levels of difficulty and variation, the game is aimed at providing young teenagers an engrossing gaming experience. It will be a multi-level game, where every level will have a new enemy from the show, like Kumbha, Vishkanya and Challa amongst others. Remember that each demon is unique in his evil powers and more formidable than the last. Each level is only unlocked once the villain is defeated by the user.
Having only recently launched on Zee TV, the superhero series Maharakshak Aryan, has already found a distinct following with its slick production design, cutting-edge graphics, spectacular visual effects and above all, the relatable story of a reluctant, adolescent superhero stumbling upon his super powers at and rising to the responsibility of saving the world that he has now been entrusted with. The manner in which he combats a new villain each week and the triumph of good over evil has won over audiences of all ages, however, the show is especially popular amongst kids.
