Bhooshan’s Junior and Shemaroo Entertainment have entered a strategic partnership that will bring the former’s kids’ content, featuring popular animated characters and interactive experiences, to the latter’s platforms.
The partnership between Shemaroo Entertainment and Bhooshan’s Junior aims to create a significant impact on the children’s entertainment landscape in India. Both companies share the vision of providing high-quality, culturally resonant content that entertains and inspires children.
“I believe this collaboration marks a significant step forward for our company and our first IP, Jhoom Tara Ra Ra, a 2D animation series,” said Bhooshan’s Junior founder & CEO Sarath Bhooshan. “By joining forces with Shemaroo Entertainment and leveraging their extensive reach and distribution network in six languages—English, Malayalam, Tamil, Telugu, Kannada, and Bengali—we are confident in creating powerful synergies that will elevate our series to new heights. Together, we aim to captivate young audiences and establish Jhoom Tara Ra Ra as a beloved household name.”
“We are delighted to collaborate with Bhooshan’s Junior. By integrating their innovative and engaging content into Shemaroo’s various entertainment platforms, we aim to enhance the entertainment experience for young audiences across multiple languages and global markets. Our distribution efforts for Bhooshan’s Junior content, both domestically and internationally, are focused on delivering high quality entertainment to viewers worldwide,” said Shemaroo Entertainment non-Bollywood category head Arpit Mankar.
Shemaroo Entertainment caters to diverse audiences through various broadcast channels, OTT platform and YouTube channels.
The tech-tainment company Bhooshan’s Junior has creating engaging content based on Indian animated characters. Its Jhoom Tara Ra Ra comic series is available on platforms like Bhooshan’s Junior Comix, Webtoons, Tapas, and other major webcomics platforms. Bhooshan’s Junior World, an upcoming virtual reality app set to launch on Jio Immerse, promises to transport children into a realm where learning and play intertwine.