Committed to serving the industry, television measurement company, Broadcast Audience Research Council (BARC) India and Meterology Data Pvt Ltd (MDL) that manages panel homes and operations, has resumed its on field operations in Green Zones following mandated precautions issued by the Government for the Panel Homes and the on-field executive across India.
Built on the strong technology, BARC India has continued to measure ‘What India Watches’ even during the lockdown without disruption. Extending maximum support, BARC India continues to release data on a weekly basis to help agencies, brands and broadcasters plan accordingly during this unprecedented and uncertain period.
BARC and MDL are ‘active on the field’, where permitted, ensuring its service is ‘always on’ for the industry. To ensure smooth operations and minimal disruption going forward, training is being imparted to household members in case a meter requires servicing or maintenance remotely.
BARC India and MDL are committed to serve the industry and will continue doing so. Equipped with Aarogya Setu App and PPE kits, the team of executives are taking measures and following necessary protocols amid the pandemic. They are also taking time to ensure panel homes are trained on safety measures it can take amid the crisis for the Red/Orange zones.
