BalleBaazi, online fantasy gaming platform has joined hands with GiveIndia to launch a campaign ”Hero in Need, is a Hero Indeed” to enable BalleBaazi users to make donations during these unprecedented times. This endeavor by the brand has received immense support from its users with around 5000 meals and masks already contributed within 10 days of its launch.
Under this endeavor, millions of BalleBaaziusers can contribute to the cause by offering their BB coins that they have generated while playing on the app. With the contributed coins, the brand will donate masks and meals to communities and families in need. Currently, the brand is set to achieve 30,000 meals and masks in a month.
Talking about the contribution, Saurabh Chopra, co-founder and CEO at BalleBaazi said, “The world has been plunged into a crisis that few have seen in their lifetime. It is times like these where we need to come together as a society, and protect those who are most vulnerable. We are extremely fortunate to be in a position to do just that and I am personally grateful and delighted by the support our Baazigars have shown. We will strive to do even more where we can.”
The ongoing campaign is witnessing massive participation from India’s youth, who are extremely enthusiastic and willing to help healthcare providers and the underprivileged during this time.