ASUS has launched ZenFone Zoom in India, a smartphone that will enhance the photography feature in mobile phones. This product of the Taiwanese mobile company priced at Rs. 37,999 will give a DSLR experience due to its camera centric focus.
With 13MP PixelMaster camera, ZenFone Zoom uses 3X optical zoom with a 10-element HOYA lens arrangement to deliver exceptional clarity and enable close-ups ranging up to 12X total magnification. In order to eliminate shakes and blurred shots, it has built-in optical image stabilization (OIS) powered by a 64-bit quad-core Intel Atom processor with 4GB RAM.
Featuring a 5.5-inch full HD IPS display coupled with the Corning Gorilla Glass 4, the 12mm body of the smartphone weighs 185 grams. The metal unibody tapers to a mere 5mm, so that it slides comfortably into a pocket.
Asus has also added a five megapixel front-facing camera for selfie obsessed fans and the 3000mAh battery keeps the phone active to store large amount of data due to its 128 GB internal storage.
ASUS, CEO, Jerry Shen, said, “Photography has become extremely important for today’s smartphone users. Consumers want to capture every precious moment of their lives on their smartphone cameras, and also be able to perform multiple tasks with the same device. With ZenFone Zoom, we are introducing an unbeatable smartphone that complements today’s lifestyles and puts professional photography within the reach of everyone.”
ASUS India, region head – South Asia & country manager, Peter Chang added, “Consumers in India are increasingly looking for devices that offer them world-class technology at competitive prices. With smartphone imaging becoming an ever-more important consideration for Indian users, ZenFone Zoom provides powerful features and unmatched specifications that help us keep our promise of empowering luxury for users.”
Intel, director Consumption Sales-South Asia, Anand Ramamoorthy said, “Powered by the 2.5GHz Intel Atom processor Z3590, the new Zenfone Zoom is a premium device that raises the bar with its camera capabilities, high performance, graphics and battery life.
Asus Zenfone Zoom runs Android 5.0 Lollipop and is available on Flipkart; it will be seen at ASUS Exclusive Stores from February 2016.