Anime ascending: Experts decode global storytelling strategies at Waves 2025

The inaugural day at the maiden Waves 2025 Summit at the Jio World Convention Centre in Mumbai witnessed insightful breakout sessions delving deep into the vibrant AVGC sector of India.

A dynamic breakout session titled “Anime Ascending: Unlocking Global Potential in Storytelling, Fandom & Industry Growth” brought together leading figures from the Japanese and Indian animation industries for a high-powered conversation on the evolution, emotional core, and global trajectory of anime, with key focus on India’s growing potential.

Moderated by Ficci AVGC-XR Forum chairman Munjal Shroff, the session featured a distinguished panel: Nontetra director & CEO Makoto Tezka, The Anime Times Company president Hideo Katsumata, Blue Rights CEO Makoto Kimura, , Re Entertainment CEO & president Atsuo Nakayama, Jiostar business head – kids entertainment and infotainment Anu Sikka.

Katsumata spoke about the increasing focus on Indian audiences and languages. He underscored the importance of societal engagement and cultural integration, stating, “We are exploring ways to blend Japanese animation with Indian traditions to connect with local audiences.”

Nakayama offered valuable insights into the economic impact of anime in Japan and noted the vital role of the consumer. He expressed optimism about India as a promising market for Japanese animation and stressed the potential of the entertainment business in bridging cultural and commercial ties between the two nations.

In a detailed presentation, Tezka traced the origin of anime, emphasising that the roots of Japanese animation lie deeply embedded in manga culture.

Sikka highlighted the extensive research undertaken in India to better understand what resonates with young viewers. “The cultural relatability and emotional connect with Japanese content have contributed to anime’s growing popularity among Indian children,” she said, adding that behavioural analysis of viewership trends has significantly guided programming decisions

Kimura emphasized on the growing global footprint of anime and its visible impact across countries.

The breakout sessions embodied deep sentiments of optimism and collaboration, as anime, VFX and gaming continue to evolve as powerful cultural and commercial forces worldwide.

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