Knowledge and Creativity was further enhanced as the second day of the Animation Masters Summit 2016 opened with YouTube Kids & Learning, Head APAC, Don Anderson’s exemplary presentation on digitalisation and power of YouTube. Focusing mainly on YouTube Kids app, Anderson explained how various types of content has worked for various age groups of kids. He introduced the extensive features of YouTube Kids app as it has various facilities of parent control, search control and also how it maintains a healthy schedule for kids by keying them to get a good sleep after a certain time of browsing.
YouTube is the second largest search engine in the world after Google. And, animated content on YouTube has worked wonders as kids themselves have taken to create their own content on YouTube and start their own channel.
YouTube Kids & Learning, strategic partner manager for Northern Europe, Cedric Petitpas touched on these points as he displayed various Youtubers who have used Animation, Live action or a combination of both to create content for kids and educate them in an entertaining way. The humongous number of views and subscribers that Petitpas pointed out definitely sent a strong message to the congregation that YouTube is ‘The next platform’ to display your own content with considerable freedom.
Courage, willingness to take risks and following your intuition to find your passion was all substantially portrayed by Arjun The Warrior Prince director Arnab Chaudhuri. Working as the creative director at Turner for Cartoon Network majorly, Arnab directed various animated projects for India for the major broadcaster. Yet when an opportunity knocked at his door, he followed his gut feeling and came down to India from Hong Kong to make the feature film Arjun The Warrior Prince (released in 2012).
He explained that he quit his corporate job at Turner just for this feature as this was what he wanted to create. But destiny had its own way, as he joined Disney as a creative director and now again has cocooned to follow his own passion as he has taken up creating his own content, videos and in depth photography. His entire journey compressed in this short presentation conveyed his desire to create something unique and follow his heart and his art diligently.
In this era of CGI and computer animation, the art and essence of creating basic production design physically still remains alive quite effectively was unknown until production art designer Sabu Cyril explained his entire journey.
Having worked on various films like Baahubali, Robot, Ra One, Krissh 3, Om Shanti Om and so on, Sabu Cyril conveyed how he still prefers to create various production design physically till the basic crux and then let the CGI to be added. Right from horses, elephants, temples, palaces, dams, swords, shields, costumes, street, huge towers to an entire city; he presented how he went about creating various props with minute detailing and perfection in technicality and creativity.
It is rightly said that Sabu Cyril is an animator, production designer, art director, physicist, chemist, engineer, architect, sculptor and much more as he can or probably has created everything which may seem impossible to any lay man.
As Padma Shri Ram Mohan was honoured by the Life Time Achievement Award by Toonz Media Group, he shared his notable views about the future of animation in India. An in depth enticing presentation of Shri Ram Mohan’s work in animation enthralled the congregation and truly justified the exemplary work of the legendary master.
After the precious words from the veteran, honourable Chief Guest Director General of Police Rishi Raj Singh expressed his views about Animation Masters Summit and the efforts of Toonz Media Group. Indiantelevision.com Group, founder and CEO, Anil Wanvari and YouTube Kids & Learning, Content Partnerships South and South East Asia, Aman Dayal congratulated Toonz Media Group for their continued efforts and encouraged them to continue with the same zeal and spirit. Anil Wanvari inspired the congregation to dream and collaboratively work towards fulfilling that dream.
It was then time for results of the Flying Elephant Competition hosted by Toonz Media Group. Various winners from across India were awarded out of the 507 entries that were received in the four categories of the competition.
Toonz Media Group, CEO, P. Jayakumar expressed his gratitude to all the masters and everyone present and Festival director Mohan Subramaniam gave the vote of thanks to each and every person who helped make Animation Masters Summit 2016 a success.
‘Kerala, Hospitality, Talent and Culture’ are all birds that flock together therefore the Animation Masters Summit 2016 ended with a thrilling balancing and juggling performance by renowned artist K Vinod.