Airtel Digital TV has partnered with Amazon Prime to offer live TV and Prime Lite benefits as part of its new Ultimate and Amazon Prime Lite plan.
Subscribers of the plan can stream Prime Video content on two devices in HD quality, in addition to linear TV channels.
Airtel Digital TV CEO Siddharth Sharma said, “The growing demand for mobile entertainment has prompted us to expand our TV offerings. Our partnership with Amazon Prime enhances our content lineup, complementing our diverse range of home entertainment services. We are excited to offer customers an unparalleled experience, with prices starting as low as Rs 521 for the Hindi content.”
Prime Video director and SVOD business head Shilangi Mukherji shared, “The collaboration aims to make premium entertainment even more accessible to customers in India.”