With Apple introducing different tier pricing system, Google was not going to be the one to be left behind. Google has now reduced the prices of apps/games to as low as Rs 10 which will help both the developer community and the consumers.
The apps until now were price tagged at Rs 50 or would have to be free and charge users through in-app purchases. But with less credit/debit penetration and high not as many people would have been interested in spending that much money on an app.
Google India blog reads:
India continues to be a major growth opportunity for developers to reach new users on Google Play. We’ve heard feedback from you — our global developer community — that you’d like more flexibility when choosing how much to charge for your apps and games in India.
Starting today, developers can reduce the price of their premium titles and in-app products, to as low as Rs. 10.
You can lower the price of your apps and games right away by visiting the Google Play Developer Console and clicking on “Pricing & Distribution” or “In-app Products” on the left menu.
We hope this additional lower price tier will allow you to reach more users in India and help you continue to build successful businesses on Google Play.
Google’s Play Store Prepaid Vouchers were also introduced in India. These cards are available in different price denominations which can be brought against cash. These cards can be purchased offline as well as online and use them to purchase apps, movies or books from Play Store.
Also, the introduction of new feature ‘pre-register’ for apps in Google Play Store allows users to pre-register them. Pre-registration will allow users to receive notifications when the app or game is available for download or for purchase on the store.
