Adult Swim’s Rick and Morty ‘living episode’, an adventure that spanned six continents, unveiled its final build recently in downtown Las Vegas. Bridging the events from the season five finale to the season six premiere of Rick and Morty as an immersive fan experience, #WORMAGEDDON officially concluded with the debut of an animated short that reveals the conclusion to the epic, globe-trotting battle.
Created in partnership with Samsung, this final #WORMAGEDDON scene features Rick and Morty super-heroines Space Beth and Planetina fighting the alien worm while Summer captures all the action, fully equipped with her Samsung Galaxy Z Flip4, Galaxy Watch5 and Galaxy Buds2 Pro. It will be available for fans to enjoy at the Fremont Street Experience in Las Vegas daily from 10 am to 10 pm PST until 11 September 2022.
#WORMAGEDDON fan experience followed the heroes and anti-heroes of Rick and Morty as they teamed up against a threat of global magnitude. Between the destruction of the Citadel of Ricks at the end of season five and the beginning of season six, a new threat landed on Earth in the form of a mysterious alien worm that aims to take over the planet.
Featuring 14 total builds – with nine part of a global treasure hunt – #WORMAGEDDON debuted custom builds with different battle scenes to fans in Australia, Brazil, Canada, Mexico, the Netherlands, the Philippines, South Africa, Spain, and several cities in the United States.
The international adventure serves as a fitting lead-in for the season six global premiere of Adult Swim’s Rick and Morty beginning on Sunday, 4 September at 11:00 pm ET/PT as the latest season of the two-time Emmy Award-winning adult animated series will premiere in 112 countries in 38 languages.
“Under the bright lights of Vegas is the perfect spot for our final, jaw-dropping #WORMAGEDDON build. We’re going high-tech in the battle to defend Earth with Samsung. Just like Summer in this last custom scene, fans all over the world are snapping selfies with their favorite Rick and Morty characters, and we’ve been having a blast watching fans connect in celebration of the new season premiering this Sunday,” said Warner Bros. Discovery Kids, Young Adults and Classics group chief marketing officer Tricia Melton.
Fans lined up for hours, some even traveling from other countries, to take part in the real-life immersive Rick and Morty #WORMAGEDDON adventure. Along with builds in Mexico City, Atlanta, Sydney, and London, this build in Las Vegas was one of the five builds revealed to fans immediately. Meanwhile, a global treasure hunt for nine custom builds kicked off on 22 August.
Following along via RickandMorty.com, fans were invited to unlock clues to discover these builds, with the first fan to find each hidden location in person rewarded with a life-size golden ‘Rick’ head. Illustrating the high engagement of Rick and Morty fans, most builds were found only after one clue was posted, with some winners even being rewarded within mere hours of the clue going live.
Adult Swim also debuted a series of custom #WORMAGEDDON animated shorts about the origins of this dangerous alien invasion including A Citadel Secret, A Journey to Earth and Threat Level: Wormageddon.
A sculpture of Rick and Morty character Noob-Noob was revealed at the Timezone SM Megamall in Manila, the Philippines on Wednesday in the form of an interactive claw machine. It’s the only build where fans have the chance to win a limited-edition collectible plushie of the mysterious alien worm! #WORMAGEDDON hit Europe again, this time in Girona, Spain as Mr. Always Wants To Be Hunted was found at Murallas De Tossa De Mar on Thursday.