Adobe for sometime now has been prominently leading the development of the creative aspect of thousands of designers and developers. Some of its products like Adobe Illustrator and InDesign have been completely developed and managed within India and Adobe is making sure that more such world class products come from the country. To do this the company is building offices in Bengaluru and Noida.
The team of 3,500 will move out of the leased facilities and move to larger offices where they will have greater control of processes and the new facility will have the capability of housing 6,000 folks.
Speaking to Times of India in Bengaluru, Adobe CEO Shantanu Narayan said the country had lot to offer and it currently accounts for a fourth of Adobe’s global employee strength.
He said that the country is doing innovating stuff for the company and Adobe’s cloud-based approach has worked wonders for the company to make it better performing in terms of stocks when compared to other technology based companies like Microsoft or Intuit.
Adobe’s Creative Cloud, which includes cloud and mobile versions of its favourite apps like Photoshop, Illustrator and Premiere Pro, was expected at launch to touch 4 million subscribers by 2015 end but according to current estimates is just nearning the 6 million mark.
Adobe is the leader when it comes to digital, and the fastest and most explosive growth for the company is in enterprise software, credit to its digital arm. Adobe’s digital marketing, a stream that has been in existence for four years has revenue above $1 billion.
Shanatanu believes that digital marketing is an over $20-billion opportunity. “Marketing spends are all moving to digital. That’s the only marketing spend where you truly understand what the return on investment is,” he stated.
