As a child we all have sometime or the other picked up a copy of Tinkle comics and Amar Chitra Katha. ACK one of India’s leading publishers of brands like Amar Chitra Katha, Tinkle, Karadi Tales among others recently launched Tinkle’s 34th anniversary issue and merchandise goodies in the month of November.
“Our first phase of merchandise has three bobbleheads – Suppandi, Shambu and Billy. The material we have used is Polyurethane and the dimensions are 5” x 2” each. Each bobblehead will be priced at a competitive Rs 999,” revealed Tinkle business manager Aishwary Gupta.
ACK has been associated with Amazon for a while and has a store on the portal as well. Tinkle Figurine are being promoted both on offline and online platforms. Promotional banners have been displayed on several websites including ack.com and tinkleonline.com.
“We launched the dolls with a limited period exclusive offer on Amazon. More deals with important retailers will be in the offing soon. Apart from children who love these characters, we are also targeting pop culture fans and the millions of loyal adult fans of Tinkle who are our active consumers,” he added.
ACK has been working on a merchandise plan and the bobble heads since long and will be launching a large and exciting portfolio in the coming months as well.
In addition to this, there will also be events in future that will promote the Tinkle figurines across the target regions/territories. “We will also be working closely with our channel partners both retail and e-commerce, to ensure success of this range,” said Aishwary.
And that is not all, ACK has also come out the 34th anniversary special edition book which is based on the theme Wish upon a Tinkle star, which allows kids to choose from hundreds of different adventures for their favourite characters and is based on polls. The cover features a little girl leaping into the sky to catch a star.
“Our favourite characters Suppandi, Shambu, and Billy are always talked about by our fans and loyal readers. We have been getting repeated requests from our fans on quickly bringing their favourite stars to life and that helped us move fast on this decision,” ended Aishwary.