99Games, mobile game publishers and film production house Yash Raj Films, announced that continuing its association with a multi-year deal will exclusively publish FAN: The Game, the official game for Yash Raj Film’s Shah Rukh Khan starrer FAN.
FAN: The Game revolves around the journey of an ardent fan and the challenges he encounters to meet the superstar he idolizes. It’s a game about connections. Fans can connect with the superstar Shah Rukh Khan at his residence Mannat, in a film studio, in a cinema hall or simply at a mall and prove that they are the Sabse Bada Fans!
“After the phenomenal success of Dhoom:3 The Game, with incredible player reviews and feedback from over 20 million downloads, we are excited to work yet again with Yash Raj Films to build a stellar mobile game for Yash Raj Film’s Shah Rukh Khan starrer, FAN. The game will have avenues for players to connect with the superstar and a chance to come face-to-face with their idol in real life,” said 99Games, CEO, Rohith Bhat. “As more and more consumers will be on the lookout for great local content, we will continue to push our boundaries to create high quality entertaining games. Working closely with YRF will be part of that strategy,” he added.
About the association, Yash Raj Films, VP marketing, Manan Mehta, said, “We take our job of entertaining our audience very seriously. Whether it’s a cinema screen or the mobile screen, the audience engagement matrix is our big priority. With 99Games and in particular with Rohith, we have realised that we have a common approach to business – audience centric. And as a natural progression of any good relationship, we are very thrilled to launch our product “FAN: The Game” in partnership with them. We believe that the gamers will really enjoy the gameplay that boasts of multiple levels and offers the opportunity to collect exciting gratifications.”