How long has Macromedia been in India?
We set up our india office in may 2001. Before that we were represented by Wipro in India.
What role does the Bangalore centre play in the company?
It’s a reaserch and development center for macromedia.
Animation studios looking at cost effecient ways of producing content for Broadcast and home video are seriously looking at Flash as a format. Does Macromedia have a strategy towards this?
Our strategy is simple. Flash video just works. Flash video is based on the technology behind the flash player-so it’s ready to play in almost all of pcs worldwide. Imagine not having to worry about the platform. Or the format. Or whether your customers will be able to see your show-because they will.
As regards the braodcast market, we do participate at shows like IBC and push to create an awareness in that segment, but there is no specific strategy for broadcast
We have a lot of new features and have enhanced our video and also have a extremely important server product called flash communication server mx. It is a server based platform for creating and deploying compelling, interactive web-based audio/video applications such as video on demand, live event broadcasts, webcam chat, and real-time collaboration applications.
Macromedia flash video lets you easily put video on a web page in a format that almost anyone can view. We announced on september 8th 2005, macromedia’s biggest flash release to date. Flash professional 8 is the industry’s most advanced authoring environment for creating interactive websites, digital experiences and mobile content.
Developers can take advantage of the most widely deployed video platform on the internet. Flash player is installed on nearly twice as many desktops and devices as any other video player. Quickly and intuitively add video to designs and custom interfaces using easily skinnable, light-weight video components. Integrate workflow with leading video editing and encoding tools and render video directly to the flash video (flv) format. Batch process large digital video collections on a dedicated machine using the new flash 8 video encoder.
What sort of growth are you looking at in the face of rampant piracy?
I Cannot mention india numbers and growth rate as per our corporate policy.
We work with BSA on their enforcement campaigns . Education also is a key area.