India’s largest educational exhibition and summit ‘The Edutainment Show’ in its second year presented the students with exciting career opportunities in creative fields and a chance to discuss their career paths with their idols. The exhibition that took place at the J W Marriott on 26th and 27th April, 2014, showcased numerous opportunities in the media, communication & design industry for students and professionals. The two-day event by Event Capital and Laqshya media witnessed 7000+ students, 50 exhibitors and 50 sessions by well-known educationalists and professionals (details below) on Media, Communication & Design industry.
The second season envisioned by Deepak Choudhary, Director -Event Capital launched ‘The Edutainment Awards’- India’s first ever most comprehensive evaluation and rating of media, design, communication & entertainment education on April 26, Saturday. An eminent media educationist, Prof Ujjwal K Chowdhury anchored this initiative with distinguished jury members with the likes ofBhaskar Das- Group CEO, Zee Media Corporation Ltd, Gokul Krishnamurthy- Editor Campaign India, Sanjeet Saha- Star TV, Nikhil Garth D’rozario- Film producer, Veena Gidwani, Brian Tellis-Director, Fountainhead Events, Pranjal Khindadiya- VP, Sony group, Head, Sony Pictures, Samar Khan- Film expert, Preeti Vyas- Chairwoman at VGC & Kanika Mohan Saxena- Marketing Head, Prime Focus amongst others. The awards were meticulously charted out based on parameters assessing the merit of the institutes across India (Performance figure of 2 years, infrastructure, affiliations, syllabi, alumni & network). The top three colleges were felicitated with gold, silver and bronze trophies to mark them as the top destinations for media, communication and design.
Highlights of the Event:
·Kanchan Kaur got students interested to understand that journalism today is a well paying career
·Josy Paul inspired students by displaying how failures should fear students
·Opportunities verses challenges, 400 new brands get registered everyday, success ratio is 10%, there are opportunities but its key to understand the insight, pulse of the consumer alongside the fashion phase that the audience is in…
·Terrence got students engaged with his journey to becoming a dance icon and stating ‘Do what you love and love what you do’. He was clear that the key to follow passion lets one be the best
·Dr. M Hundekar-Principal, School Of Fashion Technology was on ‘Media school secrets’ where he got students to understand how important is it to build contacts as they convert into making millions in future
·National & International award winner for Innovation Mansukhbhai Prajapati, innovator of Mitticool- a refrigerator that runs without electricity spoke at length about changing lives through Inspirations. He gave students a story of strength to stand up to difficulties and being an entrepreneur in innovative ways
·Josy Paul- BBDO gave a presentation on how to create acts not ads, so as to add a humane touch and draw the audience’s interest while communicating your ideas effectively
| Category | Golden | Silver | Bronze |
| Advertising School | MICA-Ahmedabad | SIMC-Pune | Northpoint-Lonavla |
| Design School | NID- Ahmedabad | Srishti Institute of Design- Bengaluru | DSK International School of Design, Pune |
| PR & Events | Xaviers Institute of Communication, Mumbai | Symbiosis Institute of Media & Communication, Pune | Mudra Institute of Communication, Ahmedabad (MICA) |
| Film & Television | Whistling Woods International, Mumbai | Film and Television Institute of India,Pune | Jamia Millia University, New Delhi |
| Journalism Schools | ACJ Chennai | Malayala Manorama School of Journalism, Kerala | IIJNM, Bengaluru |
| Photography (National) | One School Goa, Goa | FX School, Mumbai | Bharatiya Vidyapeeth School of Photography, Pune |
| Media (National) | Mudra Institute of Communication, Ahmedabad (MICA) | Asian College Of Journalism, Chennai (ACJ) | Symbiosis Institute of Media & Communication, Pune |
| Animation & Graphics (National) | DSK International School of Design, Pune | National Institute of Design, Ahmedabad | Maya Academy of Advanced Cinematics |
| Emerging (National) | G D Goenka School of Fashion & Design, Gurgaon | Indian School of Design & Innovation, Mumbai | MIAMI Ad School, Mumbai |
| Design (National) | National Institute of Design, Ahmedabad | Srishti Institute of Design, Bengaluru | DSK International School of Design, Pune |
| Fashion (National) | National Institute of Fashion Technology | Pearl Academy, New Delhi | Raffles Millennium International, New Delhi |
| Media Comm North | Jamia Millia University (Media Department) | Indian Institute of Mass Communication, New Delhi | Amity School of Communication, Noida |
| Media Comm West | Mudra Institute of Communication, Ahmedabad (MICA) | Symbiosis Institute of Media & Communication, Pune | Xaviers Institute of Communication, Mumbai |
| Emerging Media Schools (National) | WWI School of Media & Communication, Mumbai | ILEAD, Kolkata | Calcutta Media Institute, Kolkata |
India’s media & entertainment industry is bracing itself for exciting times ahead as the sector is projected to grow at a CAGR of 14percent to reach US$ 28.1 billion by 2015. The relevance of hands-on experience has taken over the era of bookish knowledge, so students who will shape the future need to look at specialised courses, training to be able to become thought leaders of tomorrow. Currently, India churns out only 1000 design graduates; hence there are only two designers for one million citizens.
Deepak Choudhary, Director & CEO, Event Capital says “We are excited to bring back season II post the success of season I, where we saw around 3500 +students benefitting and choosing a career of their choice. The idea behind ‘The Edutainment Show 2014’ is to showcase the changing paradigms of in the field of media, design and communication to enhance the knowledge of the students. The thought is to bring awareness about availability of specialised curriculum to students wanting to foray into unconventional professions.”
The institutes exhibiting at The Edutainment Show: Ecole Intuit.Lab, Whistling Woods International, Neeta Lulla School of Fashion, ISDI Parsons, Laureate Design, ITM, BD Somani, Annapurna- ISFM, Mod’ Art International, INIFD, Pearl Academy, Istituto Marangoni, Raffles Design International, The One School GOA, IISM, DY Patil DC & DYP WWI, Flame Pune, UPES, Sinhagad, FAD, MICA, Reliance AIMS, North Point, NIFT, FAD, Symbiosis inst of photography, Soft, Inst of Digital Marketing, silica, India idol academy, Eduworld, MET, Bhurmingam, FE Institute, School of Broadcasting, United world, Digital film school, Spice, India Today Media Institute, True school of Music, Durgadevi & NAEMD and IICD.