The Edutainment Awards takes the entertainment in education of media to the next level by bringing in India’s first ever most comprehensive evaluation and rating of media, design, communication & entertainment education in India (Advertising, PR, journalism, Films and TV, fashion & desig
n) institutes of India (UG and PG). While designers and media personnel get recognition in their work space, the fraternity has never seen a comprehensive evaluation as extensive as this one at college levels. The award ceremony will be held on April 26, Saturday, at the JW Marriott, Juhu with over 100 participating colleges and a jury of 20 members. The awards initiative is an integral part of the Edutainment Show (an Event capital IP) in its second year now, being held on April 26-27, 2014, at Juhu JW Marriott.
An eminent media educationist, Prof Ujjwal K Chowdhury is anchoring this initiative to bring to the best of Design and Media institutes, their crown of glory. Prof Ujjwal K Chowdhury has an been the former Dean of Symbiosis Media & Design Pune and Distinguished jury members who will judge the awards include Gokul Krishnamurthy- Special Correspondent, The Hindu Business Line, Lajwanti D Souza- Managing Editor, Pagalguy, Sanjeet Saha- Star TV, Nikhil Garth D’rozario- Film producer, Veena Gidwani,Brian Tellis-Director, Fountainhead Events, Rajesh Kejriwal– Founder & CEO, Kyoorius Group, Anand Gurnani- Animation Express, Pranjal Khindadiya- VP, Sony group, Head, Sony Pictures, Samar Khan– Film expert, Narottam Aryal- Executive Director, KING’S College of Management and Sai Nagesh- Laqshya GroupWhistling Woods International Mumbai, apart from being Director of COMMITS Bengaluru, NSHM Media School Kolkata and ISBM Media School Pune.. Entrepreneurs with exceptional innovative ideas will grace the event.
The leading schools imparting special courses in Media and Design have been short-listed for the study from India. They will be rated on parameters drawn to assess the performance of the institutes from a holistic perspective. Ratings to be on the parameters given below:
· Perception study of alumni and current students: our team study: at least 200, from six cities or more
· Perception study: Peer evaluation: At least 40 academics interviewed and what does media & design academics speak about the media & design schools (theirs and of others)
· Performance figures of last two years given by the managements in terms of applications, admissions, industry guests, specialization wise students, projects, research, internships, and placements received in last two years, etc.
· Infra-structure: Given by the managements: Brick & mortar, click & portal, library and learning resources, broadcast and cinema production facilities, etc
· Recognitions, affiliations, global and local tie-ups of the institute: Given by the management
· Scope and updating of syllabi given by the management: Syllabi outline, and how frequently updated, how futuristic they are
· Tools of communication: Given by the management, searched by team as well online: portal, brochure, newsletters, social media, films: what do they use, to what extent, how well
· Practical inputs and best practices: Assignments, projects, portfolio, internships, etc. given by the management
· Alumni and industry network: Efforts and results, last two years: initiatives and results achieved in internships, placements, live projects, etc.
The domains where the top ten rankings and top three awards will be facilitated are:
· Films, Television & Radio Education
· Journalism Education
· Advertising and Brand Communication Education
· PR, Events and Corporate Communication Education
· Fashion Design Education
· Product Design Education
· Regional Ratings: Best media, and best design schools of East (& North-east), West (& Central), North and South India
· Integrated National Rating for PG Schools: Media, Communication & Entertainment Education
· Integrated National Ratings: Best Design Schools of India
· Best UG Media Schools: overall and regionally
Few among the hundred plus participating institutes are as follows: From Kolkata there are Kolkata University & St Xaviers, From Delhi there are IIMC, NIA, MasscoMedia, IMI, Jamia Millia University, NDTV School of Broadcasting, Aaj Tak Media School, Dainik Jagaran Media School. From Mumbai there are Xavier Institute of Communication, Mumbai, Whistling Woods International, SNDT University, SIMC, Pune, FTII, Pune, MIT Group of Colleges, Mumbai, Pune University (two departments), Sophia College, Mumbai, ISB&M, Pune, EMDI Institute. From Bengaluru and Chennai there are IIJNM, Bengaluru, Asian College of Journalism, Chennai, Loyola College, Chennai, Carmel College, Bengaluru, Osmania University, Malayalam Manorama Media School, Kerala, Jain University, Bengaluru SIMC Bengaluru, SRM University and Mudra Institute of Communication from Ahmedabad. The Design Schools participating are: NID, Ahmedabad, Shristi Design, Bengaluru, MIT Institute of Design, Pune, Symbiosis Institute of Design, Pune, NIFT, all over India, NIFD, all over India, Pearl Design, Delhi, Raffles Design and IIFD, Dehradun.
The last date for registration is 18th April 2014
Deepak Choudhary, Director and CEO -Event Capital says, “We take pride in presenting the ‘The Edutainment Awards’ that will bring students information about the right institutes for them in the alternative careers like design and communication which is doubling as an industry and fast. The most important aspect is that these awards will bring to forefront the prestigious institutes the glory they deserve for inculcation of excellence in the media industry.”
Prof Ujjwal K Chowdhury says, “This being the most comprehensive nation-wide rating-ranking-awards in the domain of media, communication and design education in India, we hope to place before some 120,000 applicants to these institutes and university departments every year a strong frame of reference, role-model institutes, best practices therein, and also help the institutes a platform to meet the peers and share learning for a higher level of professional education at Bachelors and Masters levels in the near future.”
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