The long reign of Samsung smartphones has come to an end in China. The new leader according to the China Brand Research Center’s 2014 China Brand Index ranking report is iPhone creator Apple.
The report was released on Tuesday, which stated the South Korean based technology company had been overtaken by Apple by the means of polling which was conducted across 30 Chinese cities with 13,500 citizens taking part in the poll aged between 15 and 60 from August 2013 to January 2014.
“If companies (are) focusing too much on market share, while ignoring the concerns of consumers, it will cause a problem in brand management,” the Research Center said.
All’s not gloomy for Samsung as it has still managed to maintain its position as the leader in colour TV segment for four years running and also the same for the monitors, third year running.
It ranked third in digital cameras, digital video cameras and laptops.
Samsung’s smartphone department for the past year has been a worry with companies like Xiaomi rising rapidly and challenging Samsung’s market share. Samsung has since been constantly innovating trying to keep up with newbie – Xiaomi – and also with industry veteran Apple.