Zynga Inc., a wholly-owned publishing label of Take-Two Interactive and a global leader in interactive entertainment, announced that Words With Friends 2 (WWF) is introducing Clubs, a new feature that expands the word game’s social experience by offering shared spaces that players can enjoy together.
While WWF 2 has always been intensely social, the game has traditionally focused on competitive experiences between two players as they trade quick and clever wordplay. With Clubs, active players can form a community with up to 30 fellow players who share similar interests, play styles or skill levels. After forming or joining a Club, players can now enjoy a private group experience where they can chat, instantly start Classic games with other members and team up to compete against other Clubs.
Zynga Games executive VP Yaron Leyvand said, “Words With Friends is a cultural sensation that has connected tens of millions of players to create friendships for more than a decade, and Clubs bring a new level of social connection through group activities. This feature further personalizes the gameplay experience to create a fun community where players can engage and connect in real-time.”
Key features of Clubs include:
- Weekly Competitions: Players can compete against other clubs in weekly events.
- Trophies: Club members can earn trophies that will count towards their Club score and will be used to rank them against other Clubs on a weekly leaderboard.
- Leagues and Tiers: Weekly rankings determine if Clubs advance into higher leagues and tiers that offer players exclusive rewards.
- Clubs Currency: Players can earn Club Coins to unlock exclusive items available in the Club Store.
Launched in 2009, Words With Friends has grown from a popular mobile game to a global pop culture sensation. The franchise has expanded to new platforms such as Facebook Messenger, launched a hit sequel with Words With Friends 2, and brought innovative new ways for people around the world to play. The franchise’s success through this more than decade-long journey has been powered by player connections made through quick and clever wordplay that has become a touchstone in fans’ lives. Words With Friends 2 is playable on iOS and Android devices worldwide, as well as on Facebook.
