Witzeal has announced appointment of chief strategy officer Ketan Godkhindi. A key addition to the company’s leadership team, Godkhindi will be primarily responsible in devising strategy to support the vision of the company. Additionally, he shall be responsible to oversee investments, M&A, partnerships and will work closely with the founder to ensure execution and implementing policies essential to achieve the growth of the company.
Speaking on his appointment, Witzeal CEO and founder Ankur Singh said, “We are pleased to welcome Ketan onboard, and look forward having his expertise being executed. His vast experience in leading a marketing team will be great push and help in building the vision of our company by bringing in valuable partnership through investments in future. With Witzeal’s flagship product Big Cash growing at a tremendous speed, marketing innovations are more important than ever. We are hoping to create and implement unique games that provide our users with a memorable experience. As a result, we are overjoyed to have such a motivating leader among us.”
Ketan is a qualified company secretary and lawyer with over two decades of experience in M&A, capital investments, cross border transactions, governance, corporate structuring and regulatory matters. He has worked with consulting companies; stock exchanges and his last stint was with one of the globally leading payment system operators. In his leisure time, he loves reading books on history, politics and to travel.
Elated to commence his journey with Witzeal, Ketan Godkhindi said, “I’m honoured and grateful to be part of Witzeal’s family. Gaming today has become one of the most important mediums of entertainment. The sector is witnessing a rapid growth and has become one of the most promising industries for boosting the overall economic growth of the country as well as globally.”
With majority of the users being based out of tier II and tier III cities, the company aims to revolutionise the gaming culture in India with constant product innovation and wide spread marketing initiatives. Godkhindi further added, “I’m excited to work together with the management in implementing a concentrated approach and support Witzeal’s vision of disrupting the sector through innovative tech inventions and goals.”
India’s online gaming industry is expanding at a breakneck pace, with revenues expected to reach $3.9 billion by 2025, making it one of the country’s most profitable industries. Witzeal has and continues to focus on innovation to foster a holistic growth in this sunrise sector and Mr. Godkhindi’s expertise will help the company scale with agility and expand its business horizons. The company recently announced a marketing budget of Rs 200 crores for the year 2022 -2023 to further help the brand increase its reach and engage users. The company also plans to utilise this budget for marketing and branding exercise to garner more visibility and to showcase the work and to attract and retain users on the platform.
