Unity Technologies, creators of the Unity multiplatform engine and developm
ent tools, announced that it will acquire Applifier, one of the world’s largest and most successful mobile game service providers. The acquisition will see Everyplay, the pioneering game replay sharing and community service, integrated into the Unity development platform. The GameAds video advertising network will complement the free cross-promotion network currently in development for Unity Cloud.
Everyplay, created to let players express themselves with game replay sharing, provides developers with a unique way to acquire new players and increase retention for free. The service gives players the power to easily record, share and discuss extraordinary moments from their gameplay sessions leading to authentic virality with the players’ friends and the broader audience of involved gamers. Everyplay boasts a global community of over 6 million registered mobile players and is now growing by over 1 million new users each month with millions of shared replays from hundreds of integrated games on iOS and Android. The social game replay service, already easy for developers to adopt, will get integrated into Unity for effortless activation of features. Everyplay will continue to offer its SDKs outside of Unity products and enthusiastically welcomes any developer interested in using Everyplay with their games.
“Unity was founded to democratize game development, and we are incessantly searching for tools that can make our community more successful,” said David Helgason, CEO, Unity Technologies. “By welcoming Everyplay to the Unity platform, we’re arming our developers with an incredibly powerful and authentic way to connect with a rapidly growing community of passionate gamers.”
“The challenge for today’s developers doesn’t end with releasing awesome games – they also need to attract and retain legions of true fans,” said Jussi Laakkonen, CEO, Applifier. “We are thrilled to join forces with Unity and, with the help of the incredible Unity community, overcome these important challenges together.”
The acquisition also brings GameAds, a broadly adopted video ad network, to Unity. The service is used by leading game publishers to find engaged new users and to monetize non-paying users with video ads. The GameAds video ad network and Everyplay gaming community will work side by side with Unity Cloud and its upcoming cross-promotion network. Together the three services will provide mobile game developers with multiple methods to grow their customer base.