In an effort to commemorate the success of VALORANT’s debut of its first desi agent with the Indian gaming community, Riot Games has launched brand-new, fascinating mural art and billboards. The eye-catching wall painting and billboards, which highlight Riot’s dedication to the expanding gaming culture in India, have been placed in prominent areas throughout the country to invite the Indian gaming community to participate in the celebration.
Global Esports, Rakazone, Technogamerz, Gods Reign, S8UL, Revenant, Chemin Esports, Velocity, 8bit, Scout, Goldy, HydraFlick, Nodwin Gaming, Mortal, Thug, Gamerfleet, and Harbor have all been featured on billboards with Harbor across the city by VALORANT’s publisher and creator, Riot Games. The gesture has been quite inspiring for the community.
The mural, which is 8400 square feet in size and depicts numerous elements of the Harbor tale, including the discovery of an ancient item and high-speed chases through Mumbai’s streets, is situated on Shahid Bhagat Singh Marg Road in Colaba, South Mumbai.
Recently, Riot Games released the first-ever desi agent Harbor for VALORANT. Many fans were taken aback by the company’s celebration of the game’s and its desi agent success, which included a colourful wall painting that was stretched over the street and depicted Harbor’s discovery of an ancient artefact, as well as high-speed chases through the streets.
Speaking on the occasion Riot Games marketing lead, India & South Asia Ashish Gupta said “We are thrilled to unveil this artwork as we celebrate the Indian community’s growing passion for gaming. Given the growing popularity of VALORANT’S newest and first Indian agent, Agent Harbor, we look forward to bringing more hyperlocal experiences that resonate with the country’s diverse and dynamic community in 2023. With expressive murals and billboards that form an integral part of this initiative, we wish to express our gratitude to the Indian gaming community, especially the creators and teams who are behind the success of VALORANT in India. We are very optimistic about the growth of the country’s gaming community, and look forward to innovating more inclusive, dynamic, and immersive products and experiences for our audiences in India and across the globe.”
Additionally, this debut is timely given the rapid expansion of online gaming in India. India has a thriving gaming environment thanks to the recent declaration that it will recognise Esports as an official multi-sports event. This further provides a gateway for greater potential to engage and draw Indian consumers in the future.