TikTok has partnered with Enthusiast Gaming to launch TikTok Gamers Got Talent. Premiering on Sunday, 9 May 2021 at 7:00 PM EST, this content series will mark the inaugural search for the TikTok gaming community’s hidden talents.
e.l.f. Cosmetics is also getting in on the action by helping to propel this exciting new initiative. This exclusive seven-week live series will follow contestants as they show off their diverse talents and compete in front of millions of fans for a chance to win $25,000 – and, of course, e.l.f. products! From guitar riffs to trick shots to cooking and everything in-between, TikTok Gamers Got Talent is an opportunity for gamers and gaming fans on TikTok to showcase their most impressive skills to a panel of celebrity judges.
“TikTok continues to be a platform where culture starts and through TikTok’s Gamers Got Talent, a North American first, our gaming community will have an opportunity to reach new audiences, be discovered and entertained. We’re excited to have two industry giants in their respective areas, e.l.f. Cosmetics and Enthusiast Gaming, on board to support and show gamers the power of TikTok,” said TikTok Canada director of marketing Nadia Niccoli.
e.l.f.’s participation with TikTok Gamers Got Talent further reinforces e.l.f.’s commitment to what it has dubbed “Gameup” – the intersection of gaming and makeup. e.l.f. has shown that gaming is not just in the domain of males, and e.l.f. supports female empowerment and enablement in the gaming world.
“TikTok Gamers Got Talent marks our first foray into connecting with the TikTok gaming community and we’re proud to be the premiere sponsor of this live series. In true e.l.f. style, we are going all in – proving that anything is e.l.f.ing possible. We can’t wait to see some bad-ass girl gamers unleash their amazing talents,” said e.l.f. Beauty chief marketing officer Kory Marchisotto.
“Gaming has over 105 billion views on TikTok globally, and the community has discovered that TikTok is the perfect platform for reliving their most epic and emotional gaming moments and sharing them with other passionate gamers. From overlaying music to using editing tools like the Stitch and Duet features, gamers have already been flexing their creative chops when showcasing their gaming talents in a uniquely TikTok way. TikTok Gamers Got Talent is the evolution of this relationship and a platform for them to express themselves,” said TikTok head of global marketing Nick Tran.
Once the top 20 contestants are selected, they will share their talents live in front of a rotating panel of celebrity judges. Each week, there will be a mix of veteran gamers and influential TikTok creators including Luminosity Gaming’s toripareno, nickeh30, Muselk, Canadian musician bbno$, and more. Premiering live on Sunday, 9 May, the first episode will feature an all-female judging panel including Luminosity Gaming’s Chica and Loserfruit, one of the world’s most popular professional gamers.
“We are thrilled to partner with TikTok and e.l.f. Cosmetics, who share in our passion of gaming, to uniquely deliver this immersive and engaging experience to our gaming fan communities. This partnership provides a great opportunity to shine a light on the talented and passionate female gamers in our communities and we look forward to the talent and creativity that our audience will bring,” commented Enthusiast Gaming COO Thamba Tharmalingam.