Gaming has become a career, a community, and an integral part of pop culture. In India, brands, creators, influencers, and conventions are now a part of this journey. Taking the conversation around gaming and the internet culture to the next level Spotify has launched a new Spotify Original – The Mythpat Podcast. Created and hosted by Mithilesh Patankar, better known as gamer Mythpat.
The podcast will not only highlight what’s going on in the gaming industry, but also in today’s internet culture. Mythpat will share tips on how Gen Z can become successful creators, and delve deeper into what an influencer’s life is like by sharing anecdotes and learnings from his own journey.
“I am super excited about doing a Spotify Original podcast. I have been a mimicry artist for seven years now, and even had a plan to get into dubbing, eventually becoming an RJ. This podcast is such a great opportunity because I can now entertain the audience with all that I’ve got to share. Besides, I’ve been using Spotify religiously for the last couple of years, so when the opportunity came up to work with the brand, I knew that I had to do it”, Patankar said.
This is the first time in India that a gamer is launching a podcast, and yet another example of how popular faces from visual mediums are taking to audio to engage with their existing and new audiences. The weekly podcast episodes will feature prominent influencers and pro gamers such as Techno Gamerz, SlayyPoint, and Triggered Insaan, who will educate and entertain listeners on more than just gaming.
According to a Spotify spokesperson, “The idea of gaming has transformed considerably, and today, there are so many layers to the industry – from playing games online, to live streaming, and from creating content around it, to brands using it as a way to engage with their consumers. Spotify’s collaboration with Mythpat is yet another way for us to bring culturally relevant content for the many audiences on our platform and use podcasts as an intimate medium to connect creators to their listeners.”
