Shemaroo Entertainment has partnered with GMetri to introduce games on its metaverse platform ShemarooVerse.
GMetri is a browser-based metaverse toolkit provider, which allows businesses to create their own metaverse. With this collaboration, Shemaroo aims to expand its metaverse platform into immersive AI gaming, bringing IP-based gaming to the Web3 platform.
The launch features games based on popular Hindi cinema films owned by Shemaroo Entertainment, such as Jab We Met, Golmaal, Disco Dancer, Amar Akbar Anthony and more.
Shemaroo Entertainment COO Arghya Chakravarty stated, “By incorporating AI-based gaming, we aim to deliver an even more captivating experience for our consumers. Our collaboration with GMetri represents a pivotal advancement in transforming audience interaction with our popular movies, and we are excited to be developing groundbreaking innovations in the immersive entertainment and gaming space in India.”
GMetri CEO Utsav Mathur commented, “We’re thrilled to bring our FruitSalad.ai technology to ShemarooVerse, showcasing the power of our immersive learning and gaming platform. This collaboration allows us to demonstrate how our AI-driven solution can transform entertainment IP into engaging, interactive experiences. By leveraging our expertise in creating gamified, immersive 3D worlds, we are not only enhancing fan engagement but also showcasing the versatility of our technology across various sectors, from corporate learning to entertainment.”
