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data.ai (formerly App Annie), reveals in its annual State of Mobile 2023 Report that demand for mobile apps accelerated last year while consumer spend shrank. Downloads grew to 255 billion (+11 per cent YoY), and hours spent peaked at 4.1 trillion (+9per cent YoY). Meanwhile, consumer spending across all app stores, including third-party Android marketplaces in China, slipped by 2per cent YoY to $167 billion as economic headwinds impact discretionary spending. The most downloaded game in India is Ludo King, according to the rankings.
“For the first time, macroeconomic factors are dampening growth in mobile spend.Consumer spend is tightening while demand for mobile is the gold standard. In 2023, mobile will be the primary battleground for unprecedented consumer touch, engagement and loyalty,” says data.ai chief executive officer Theodore Krantz .
Short-Form Video apps, led by TikTok, dominated consumer attention in 2022. Users of these apps streamed a whopping 3.1 billion hours of user-generated content daily, up 22per cent YoY, and spent $5.6 billion, up 55per cent YoY, fueling the creator economy.
More key findings include:
This year’s State of Mobile report identifies and discusses macro-trends for leading brands and publishers and what success looks like for mature apps across gaming, fintech, retail, social, video streaming, and more. The report delves deep into demographics and app, and game categories made possible by the more than 250,000 apps categorised under data.ai’s industry-first Game and App IQ taxonomy.