The two companies will come together to release movie based games in India
Mumbai, May 29, 2012: Reliance Home Video and Games, a key player in the toys and games licensing and merchandising industry has partnered with leading Japanese game developer Namco Bandai in India. The companies will come together to distribute and promote movie based games here.
The first game to be launched with this association will be Madagascar 3 – Europe’s Most Wanted. The game will launch around the release of the movie in India, and will be available on both, PS3 and Xbox 360. Madagascar 3 – Europe’s Most Wanted will bring to the audience unmatched fun of circus and carnival games with madcap, Madagascar-style adventure.
The game will allow the gamers to travel across Europe in an adventure that goes beyond the film. It will also enable the gamers to play as one of their favorite Madagascar characters in a unique combination of action, adventure, and circus party.
Commenting on this association, Sweta Agnihotri, COO, Reliance Home Video and Games said, “We are very happy to have Namco Bandai on board with us for their movie based games. Namco Bandai is a leading player in the gaming industry, with a diverse portfolio, since a long time. With this alliance we are looking forward to working with them and bring to India the best of games across categories.”
Kelvin Seah, General Manager, Namco Bandai, said, “We are very happy to be associated with Reliance Home Video and Games in India. The company has a very strong distribution network in India and we hope to continue this association in the future.”
Madagascar 3 – Europe’s Most Wanted will retail at Rs. 2799 for PS3 and Xbox and will be available at all leading bookstores like Landmark, Crossword, etc. and e-commerce portals like Flipkart, etc.
About Reliance Home Video & Games:
Reliance Home Video & Games is the leading player in the Indian Home Entertainment industry & also a key player in the Toys & Games licensing and merchandising industry.
The company is the exclusive licensee to 3 of Hollywood’s prestigious studios Universal Pictures International BV, Warner Home Video, Paramount Home Entertainment Global & Dream Works Animation SKG, Inc. With its robust pan India distribution network, the company has ensured reach for the Bollywood and Hollywood products, not only in urban market but also mass markets.
Reliance Home Video & Games has launched iconic movies like Inception, the Harry Potter franchise, Transformers franchise, The Godfather Trilogy and Shrek 4 & Twilight Saga: Breaking Dawn Part 1 amongst others on Blu-rayTM, DVD and VCD formats. The company has released Hindi blockbusters such as Don 2, Bodyguard, Dabangg, Singham, 3 Idiots, Robot, Haunted 3D, Double Dhamaal on home video, besides prestigious regional titles like the Satyajit Ray collection.
Amongst the top 5 licensing and merchandising brands in the toy & merchandising business in India, Reliance Home Video & Games is the fastest growing company in the kid’s leisure space. The company is exclusive licensee to Crayola (the No.1 worldwide producer of children’s art & stationery products from USA), Moose Enterprise P/L (leading toy company of Australia) & Spin Master (No.3 Toy Company in North America). The company is also the exclusive licensee to leading developer and publisher of computer games for PC & Console – Codemasters.
About Namco Bandai Partners
NAMCO BANDAI Partners S.A.S., a wholly owned subsidiary of NAMCO BANDAI Games Europe S.A.S., is a leading distribution, marketing and sales company of interactive content for all major video game consoles, iOS, mobile and online. Operating in 50 countries across Europe, the Middle East, Africa, South America, Australasia, and south east Asia (Hong Kong, Singapore, Taiwan, South Korea), the company distributes and markets products from NAMCO BANDAI Games, D3Publisher and other major video game publishers on an international and regional basis.
