Playerzpot #CricketKaBhoot has garnered a resounding unique reach close to 500 million. With the cricket-crazy fan enjoying the IPL carnival to the fullest through the campaign, PlayerzPot has hit the ball out of the park with its fantasy gaming revenue increasing by a remarkable 300 per cent. That isn’t all; the campaign also witnessed participation from all corners with an incredible 50 per cent increase in registrations, as well as 30 per cent of its users returning to the platform.
The campaign brought in new excitement and user experiences to the fantasy cricket playing community of the country by featuring brand ambassador Bhuvneshwar Kumar and roping in popular comedian and Indian TV star Kiku Sharda. The pace bowler added an extra punch of fun and excitement as the PlayerzPot cool techie Baba who urged die-hard cricket fans to enjoy the cricket carnival on the PlayerzPot app. On the other hand, the hilarious Kiku, as the campaign mascot Cricket Ka Bhoot, had cricket fans under his spell in a rib-tickling brand commercial. LEO India – conceptualise the campaign #CricketKaBhoot.
PlayerzPot generated immense buzz via its innovative and engaging lens-based challenge that featured Kiku Sharda. Add to that, collaborations with various short video platforms, OTT platform, and engagement with social media influencers in the likes of Urfi Javed, Ashish Bisht and many more the brand garnered four billion views.
Speaking about the overall response around the campaign, Sunil Yadav CEO PlayerzPot said, “With Leo Burnett on-board as creative partners, together we have tried to make this campaign much more interactive and fun-filled. IPL is nothing short of a festival for Indian cricket enthusiasts. Our campaign was one that celebrated the sentiment ad passion that every cricket lover has for the game. It is simply overwhelming to see how successful the campaign has been this IPL season. The rise in the number of registrations and revenue is testament of us being on the right path. Having understood the growing appetite and fandom for cricket and how engaged fans get, irrespective of gender and geography, we look forward to increasing the excitement and engagement quotient every IPL season in the years to come.”
“Our campaign for PlayerzPot is a fun and witty take on a colloquial term that most of us have grown up hearing ‘cricket ka bhoot’. With the IPl fever high, we wanted to position PlayerzPot as the destination for cricket lovers. And so we literally created a ‘Cricket ka bhoot’ and the only way to deal with this bhoot is PlayerzPot,” adds Leo Burnett India national creative director Vikram Pandey (Spiky).
