PlayerzPot, one of India’s leading online fantasy gaming platforms, has been announced as the official associate sponsor for the South Africa Vs Sri Lanka series, in partnership with ITW Consulting. This is the first on-ground cricket sponsorship for the brand and will help them extend their visibility and in building top of mind recall among audiences across different countries. It will also amplify the high-octane enthusiasm of avid cricket fans and fantasy players everywhere.
The association reinforces PlayerzPot’s goals of building a presence across different leagues and cricket formats. It aligns with the brand’s primary offerings and stands true to being ‘India Ka Naya Maidan’. PlayerzPot will also take this opportunity to emphasize on the innovative features of the platform and establish themselves as India’s ultimate gaming destination, across gaming genres. As part of the association, the brand’s logo will be featured on the playing pitch as well as on the branding backdrops. PlayerzPot is also engaging the users on their digital platforms, through a social media contest that will include fun activities and a trivia contest, with a chance to win enticing rewards. The company recently underwent a rebranding earlier in the year and even ran the high-decibel ‘PlayerzPot Pe Khela Kya? Campaign, ahead of IPL in April 2021. And with this sponsorship, they are now gearing up with their strategic plans for the upcoming T20 World Cup and IPL Part 2.
Speaking on the association, PlayerzPot CEO Sunil Yadav said, “With avid cricket fans always on the lookout for matches that keep them on the edge of their seats, we at PlayerzPot, are pulling out all stops and taking their love for the game to the next level. We look forward to witnessing a close contest and many exciting match moments between two of the most dominant teams in World Cricket and a fruitful collaboration with ITW.”
PlayerzPot has achieved major milestones in the past couple of months and are anticipating a growth of 3X in their user base and 10X in revenue by year end. One of the first brands to be represented by a woman cricketer, Smriti Mandhana along with the eminent Bhuvneshwar Kumar, have both recently renewed their association with PlayerzPot as well.