Leading Indian game development game studio Paradox has announced its alliance with India’s leading entertainment house Shemaroo to create a Mobile game for the promotion of CAT Films’ upcoming release Yun Hota Toh Kya Hota.
The Mobile game was simultaneously released on leading networks across India along with the movie release last week.
The movie Yun Hota Toh Kya Hota is a concoction of four different stories about four different people with one destination – America. Capturing the flavour of the movie, Yun Hota Toh Kya Hota is a puzzle-based Mobile game set in a maze where players can choose to play as any one of the movie’s leading stars – Konkona Sen (Tilottima), Paresh Rawal (Rajubhai Patel), Irfaan Khan (Salim Khan) and Ankur Khanna (Rahul Bhide). The game’s objective is to get to the centre of the maze by collecting all the scattered documents for the US trip and get to the exit in a limited amount of time.
Based on the plot of the movie, each character faces a unique set of obstacles in the game. While Konkona’s character has her mother-in-law chasing her, Paresh Rawal has to avoid the consulate officers. Irfaan Khan, playing a gangster in the movie, faces cops in the maze and Ankur, playing the character of the poor Rahul Bhide in the movie is required to collect as much cash in the maze as he can.
On the alliance, Salil Bhargava, CEO of Paradox commented, �Movie-based games are catching up fast with the casual gaming audiences in India. Paradox has already created popular games based on bollywood content and Yun Hota Toh Kya Hota’s distinct storyline provides for an interesting premise for a Mobile game. We look forward to a great response from the audiences�