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The Indian online gaming market has seen an incredible growth not just in the number of gamers but also in user engagement levels. According to the recent KPMG report Beyond the tipping point – A primer on online casual gaming in India, from ~250 mn gamers at the end of FY18, the numbers of gamers in India grew to ~400 mn by the mid of FY20, the second largest base of online gamers in the world after China. Online casual gaming sub-segment in India stood at a size of Rs 60 billion in FY21 and is projected to grow at a CAGR of 29 per cent over FY21-25 to reach a size of Rs 169 billion.
Here are the key highlights:
KPMG in India partner and head of technology, media & telecom Satya Easwaran commented, “Our report – Beyond the tipping point – A primer on online casual gaming in India aims to simplify the multilayered ecosystem of the world’s second largest online casual gaming user geography. Poised at a 3X growth in revenues between FY21-25, we have been privy to the keen interest from corporates and investors who want to ride the incredible wave of opportunity that the business of online casual gaming has to offer.Having seen rapid growth in the last five years on account of the growth in digital infrastructure in the country coupled with the availability of leading titles, India’s online gaming segment is now a serious business with India’s gaming market being overwhelmingly mobile first.”
KPMG in India partner and head, M&E Girish Menon added, “The online casual gaming sub-segment in India has emerged as the largest in terms of consumption amongst overall online gaming, with close to 420 million gamers engaging in online casual gaming in FY21. Online casual gaming saw its tipping point in 2020, with consumption and engagement at an all time high. The growth potential of this sub-segment is immense, with improved monetisation helping the growth of the developer and publisher ecosystem, resulting in the likely emergence of players of scale. Both consumer spends and advertising based monetisation, which is unique to India, are likely to see strong traction, with India’s movement up the maturity curve and supply of world class titles, the uptake of rewarded/incentivized ads and localisation of gaming titles being the key enablers.
Further, with the emergence of ecosystem enablers such esports and game streaming, online casual gaming is likely to appeal to the masses and professionals alike.Lastly, with technologies such as cloud gaming on the anvil and the adoption of latest AI/ML led technologies, online casual gaming in India is serious business, both for the players in the ecosystem as well as the investors. We envisage the online gaming segment to be amongst the largest segments of the M&E industry in India in the years to come, garnering a share of both the time, and the wallet of the Indian digital billion”.