One Animation has secured a deal with leading dress-up manufacturer Rubies Masquerade UK for preschool series Oddbods. Under the partnership, Rubies has secured the dress-up rights for the Oddbods characters across the UK, EMEA and South East Asia.
Set to launch in AW21, Rubies will create a range of children’s costumes which is aligned with the latest Oddbods content and brings in key elements of the beloved show, including both a Fuse and Pogo costume.
One Animation,SVP commercial development USA and EMEA Rob Spindley, said: “Rubies is internationally renowned for its high-quality costumes and we know their talented team can capture the quirks and individuality of the Oddbods’ characters, and bring them to life through a colourful dress-up collection. Whether dressing up to play with friends, for a fun occasion or simply to watch their favourite episodes at home, we look forward to giving fans a chance to become one of the Oddbods gang.”
Rubies head of licensing and portfolio Tracey Devine-Tyley, added: “We are excited to be bringing these fun and quirky characters to life.”
