Monster Energy celebrates 10 years of partnership with Evil Geniuses by announcing a multi-year extension to the sponsorship. For the last decade, Monster Energy and Evil Geniuses have built out esports’ fast-growing fan base bringing the world of gaming to a whole new arena. Together they represent individuals with passion and talent over labels like gender, race, or orientation to make a space representative for all.
“We are extremely proud to celebrate a decade of game-changing collaboration between Monster Energy and Evil Geniuses. We’ve loved growing with Evil Geniuses in the world of esports over the last 10 years and look forward to continuing leveling up together,” said Monster Energy’s CMO Dan McHugh.
Monster Energy and their success in the esports world is traced back into partnering with a tier-one organization like Evil Geniuses.
“EG and Monster Energy’s partnership has been a constant in an industry rife with change.Consistently fueling our players, fans, and organization through championships and world-class initiatives on and off the stage, we couldn’t be more proud to have Monster Energy alongside us through it all as one of the longest running team partnerships in esports and as a member of the EG family,” said Evil Geniuses CEO Nicole LaPointe Jameson.
Evil Geniuses and Monster Energy have also partnered with some of the gaming industry’s biggest names including APEX Legends, Evil Geniuses-alum Jwong, and DreamHack. Fueled by Monster’s unique energy blend, Monster Energy continues to take the gaming industry to the next level.
