Loco has announced a broadcast agreement with FIFA, football’s international governing body, to bring the centerpiece of the FIFA esports experience – FIFAe World Cup 2022, FIFAe Club World Cup 2022 and FIFAe Nations Cup 2022 to fans across India.
Loco becomes the first and only Indian based game streaming platform to partner with FIFAe. Loco will localize the streams and broadcast the live streams for the three tournaments, which are set to be aired between 14 to 30 July.
In June 2022, history was made when India qualified for the FIFAe Nations Cup 2022. This achievement by the Indian eFootball team of Charanjot Singh, Siddh Chandarana, and Saransh Jain, who led India as the country beat Korea Republic and Malaysia in the playoffs, has led to massive excitement both among FIFA fans as well as the wider esports community in the country. To further accelerate awareness in the Indian gaming community and with fans beyond the existing FIFAe community, Loco will be hosting multiple watch parties with the country’s top game streamers.
The current season of FIFAe will aggregate all FIFAe competitions under one event, while preserving their respective identities. The three-week long FIFAe Finals that kicked-off from 14 July will go on till 17 July with the FIFAe World Cup which focuses on the best individual players from across the globe. The qualifiers will battle it out for ultimate fame, and the world’s biggest individual prize in FIFA esports – a whopping prize pool of Rs 4 crores ($500k).
The second tournament commencing from 20-23 July will host the FIFAe Club World Cup, which brings together the best clubs in the world to showcase their game-play and compete before a global audience for a prize pool of Rs 2.4 crores ($300k).
This year’s events will close with the prestigious FIFAe Nations Cup, which will run from 27-30 July. Teams will represent their nation and compete against each other for a total prize pool of Rs 3.2 crores ($400k).
Commenting on the partnership, Loco founders, Anirudh Pandita and Ashwin Suresh said, “Esports has become the most watched category in India, after Indian cricket, and we are really happy to partner with one of the most prestigious organisations in the world, FIFA, to bring together an innovative new category of esports, FIFAe. It is a landmark year because we have the Indian team competing in the FIFAe Nations Cup and we hope they will inspire a generation of new gamers! Loco has broken viewership records with many popular game titles with innovative categories finding a suitable home on the platform, we are confident that we will provide fans an unforgettable experience with FIFAe.”
Loco has also recently signed exclusive streaming deals with other top publishers and game titles in the country, as well as international entrants to the Indian market, holding its position strong as the country’s leading game streaming platform.
