Loco, an independent esports and live-streaming platform has partnered with LiveLike, an audience engagement suite. The companies aim to enhance the live-streaming experience for user.
Through this partnership, Loco is using the LiveLike platform, which was built to drive brand affinity, retention and loyalty, identify superfans and reward them by allowing them to complete quests, unlock status badges, and earn points that can be redeemed for prizes. Loco has begun to introduce users to the quest feature, available within every live stream, encouraging users to participate and take their viewing journey to new heights. In early testing, Loco has had an overwhelming response, with over one million users initiating a quest, and 70 per cent completing at least one.
Loco has introduced four distinctive types of quests – Daily, Fan, Top Fan and Super Fan, designed to engage and reward its users. Based on each quest, users can earn points by time spent watching live streams and unlock premium perks by sending stickers to streamers. LiveLike’s platform facilitates all of these quests, efficiently converting points into currency and keeping track of completed quests to update user accounts accordingly. The fan rewards encompass a range of exciting benefits, such as customised and exclusive merchandise giveaways, opportunities to attend meet and greets with top streamers, discount codes for e-commerce and in-game items, and much more. Through these engaging quests and rewards, Loco aims to provide a captivating and fulfilling experience for its users within the gaming community.
Additionally, Loco has introduced polls, another interactive feature from the LiveLike suite. This integration not only encourages user registration but also enables participants to share their thoughts, promoting a community and fostering a sense of inclusivity.
Commenting on the partnership, Loco co-founder Anirudh Pandita said, “At Loco, we are on a mission to turbocharge fan experiences, ensuring that each user feels like more than just another person in the crowd. Our partnership with LiveLike allows us to take interactivity to new heights, providing opportunities for fans to engage with streamers in ways they never could before. With Loco, you can truly be a super fan, and that’s the value we strive to deliver to our dedicated community. Exciting new features are already being introduced on our platform, and we are eager to showcase what’s next to our creators and users.”
LiveLike CEO and co-founder Miheer Walavalkar said, “Gamers, game fans and live streamers have set nearly every key trend in our industry over the past few years, yet there is still so much more that can be done to harness their passion. I am incredibly impressed by what Loco has built in such a short amount of time, starting by identifying and successfully connecting with the gaming community in India, and proud that they have chosen LiveLike to raise the bar by providing an unparalleled experience.”
