Independent esports and live streaming platform Loco is celebrating its three-year anniversary with a week long #LocoLevel3 campaign.
During this campaign, the platform will be hosting a jam-packed week of product releases and content. These include new fan quests, interactive confetti feature, fan-requested sticker packs, 3x rewards on the platform, making this milestone a truly unforgettable experience for its 55+ million users.
In the last three years, the platform has witnessed 7x Daily Active Users (DAU) growth, 3x active streamer growth, and 47x growth in live watch hours. According to data from Sensortower, during the last year, the platform achieved a 65 per cent market share by DAU in the game streaming sector. It coupled high market share with industry-leading engagement levels, with users spending upwards of 50 minutes a day watching live content on the platform.
During this week, Loco will roll out a new “Quest” feature that makes the user journey more interactive. Quests will serve as an educational tool for new users and become a loyalty club for power users. The feature will be customised over time for every individual content creator so that they can run loyalty programs for their own audiences in the way they see fit. This can begin with better recognition in stream with badges for Fan, Top Fan, or Super Fan, and result in users getting custom meet and greet, personalised shout outs and customised merchandise.
The feature will enable super fans to enhance their fandom and get rewarded by their favourite streamer. From the streamer perspective, it now provides a new way of managing and growing their communities. This feature is not available on any other platform in the market and underlines Loco’s commitment to improving interactivity and turbocharging the fan experience.
In addition to this feature release, the platform will host a week-long series of live streams featuring creators with a combined following of over five million on the platform. This includes some of the biggest names in the gaming industry such as Alpha Clasher, Tbone, Mamba, The Bella, Eagle Gaming, MenAtArms, TXA Gaming, 8bit Goldy and Vltfa2, all under one roof to perform a series of thrilling challenges, heart-pumping games, and exciting in real life (IRLs) experiences that are sure to leave fans at the edge of their seats. The epic week is set to end with a mega showdown between ScoutOP vs Eagle Gaming Op going head-to-head against each other in Valorant matches. Furthermore, as an ongoing part of the celebrations, Loco users will stand a chance to win big prizes like the iPhone14, and multiple gift vouchers.
Commenting on the occasion, Loco founders Anirudh Pandita and Ashwin Suresh said, “We are thrilled to announce the #Locolevel3 – a celebration of Indian gaming. Over the past three years we have seen gaming emerge from a niche hobby to a mainstream passion and Loco has played an integral part in that evolution.” They said that Quests is the beginning of multiple features that they will be releasing over the next 12 months to increase the interactivity inside the app and enhance the fan experience.