Slowly but silently, online gaming is gaining traction in the country, both in terms of the expanding community of gamers as well as the recent acceleration of activity on the publisher and aggregator end.
Early this week, Level Up Network India Pvt. Ltd., entered into a strategic alliance with one of the most popular online destinations in India, indiatimes.com to present its popular MMORPG Ragnarok.
Users of indiatimes.com will now be able to get details of all Ragnarok in-game and the offline events, participate in discussions on RagnaBoards, etc, by going on to Indiatimes Gaming, the gaming microsite.
Speaking on the alliance, AB Colayco, CEO, Level Up International told Animation ‘xpress, “Level Up is excited to partner with Indiatimes and the Bennett Coleman group. This alliance will help us grow the popularity of Ragnarok among youth. The wide user base of Indiatimes and their multi faceted strengths as a media and marketing company provides us the right platform to expand the popularity of Ragnarok among the youth.”
Said Dinesh Wadhawan, Chief Executive Officer, Times internet Ltd said, “In an endeavor to offer our subscribers the most popular games, Indiatimes has entered in to an alliance with Level Up, to evangelize gaming and the MMOG space starting with Ragnarok. As a first step our gaming microsite will feature Ragnarok and Indiatimes will promote Ragnarok to its subscriber base with exciting special offers.”
Partnering with Indiatimes will enable Level Up to extend Ragnarok’s reach to larger audience – casual gamers / non-gaming population hence enabling it expand its subscriber base.