HyperX, has announced a third, limited-edition apparel drop with Champion, makers of authentic athletic apparel since 1919. The new HyperX x Champion Glow in the Dark Collection includes Powerblend fleece hoodies, Powerblend fleece joggers and cotton T-shirts, all featuring a minimalistic design with glow in the dark accents.
Crafted exclusively with HyperX, the Glow in the Dark Collection celebrates HyperX and Champion Athleticwear’s season-three collaboration with glow in the dark graphics and a limited-edition, throwback jock tag. The perfect balance of style and comfort, the new collection is made for continuous gameplay.
“The success of the last two HyperX x Champion collections underscores that gaming fans crave trendy, comfortable apparel that displays their passion for gaming and style. With this season-three HyperX and Champion collab, we jointly created a capsule that proudly showcases fans’ love for iconic streetwear while tastefully alluding to their gaming roots. Gamers can hit the lights and yet still radiate on-screen with our limited-edition Glow in the Dark Collection,” said HyperX strategic marketing manager Stephanie Winkler.
“As an innovator in activewear design, Champion Athleticwear is excited to participate in yet another cutting-edge collaboration with HyperX. The brand is proud to support gamers with distinctive, limited-edition items that continue to push the boundaries on design and decoration,” said Champion Teamwear head of marketing Jeff Johansen.
The HyperX x Champion Glow in the Dark Collection will be available for purchase on 14July on Champion.com. The items in the series are available in a range of unisex sizes from S – XXL, with the cotton T-shirt retailing for $30, Powerblend fleece joggers retailing for $60 and Powerblend fleece hoodie retailing for $75.
