HP has announced that it has reached an agreement with Kingston Technology to acquire its HyperX gaming division in order to grow its own PC business for $425 million. This transaction will result in HP buying the HyperX brand from Kingston, the current owner, but HP notes in the announcement post that “Kingston will retain the DRAM, flash, and SSD products for gamers and enthusiasts.”
The move is expected to increase HP’s and push it ahead of rivals without the same access to the division’s technology.The company has been trying to crack a lineup comprised of more established brands like Corsair, Logitech, and Razer, with HP offering its line of Omen-branded mice, headsets, monitors, and other hardware.
“We see significant opportunities in the large and growing peripherals market,and the addition of HyperX to our portfolio will drive new sources of innovation and growth for our business,” HP’s president and chief executive, Enrique Lores, said in a statement.
HP told The Verge that the Ngenuity companion app used for some HyperX accessories will continue to exist and will not be rolled into the Omen Control Center software used at this time.
