Galaxy Racer has signed up with STZA (Special Technology Zones Authority) in the presence of Pakistani president Dr. Arif Alvi at a special ceremony held in Dubai, UAE.
STZA is a new Pakistani government initiative that encourages foreign technology companies to invest in Pakistan. Galaxy Racer has become the first esports company to establish itself with STZA.
On the occasion, Galaxy Racer also announced that they are hosting the biggest esports tournament in Pakistan with esports titles such as Tekken, PUBGM and FIFA that offers a total winning prize of $100,000. It is scheduled to be held in December 2021. The event will also be hosting an Influencer Con, and a Toys and Gaming Festival, bringing the world of entertainment to Pakistan. Further details will be announced soon.
Fakhr-e-Alam has said that the forthcoming esports tournament will be the first in Pakistan to be televised nationwide through a partnership with Ten Sports Pakistan.
Galaxy Racer has recently announced its partnership with celebrity entrepreneur Fakhr-e-Alam as part of its South Asia expansion plans to grow the local ecosystem, with Fakhr-e-Alam spearheading Galaxy Racer Pakistan. Pakistan has recently legitimized esports in 2021, by granting it the ‘regular sports’ status, a big win for the esports industry in Pakistan.
With the rise of mobile games, developing countries have been recognised as one of the largest untapped emerging markets for esports and gaming. With 100 million broadband subscribers, Pakistan’s gaming scene has the potential to dramatically evolve and many youngsters have already made their mark. Earlier in 2021, Galaxy Racer signed Nyle ‘Nyle’ Hasan, the country’s top Fortnite player.
Galaxy Racer has a global footprint with over 400 million followers worldwide, with over two billion monthly views. Esports has gradually grown in popularity over the years and the global market is set to reach US$1 billion for the first time in 2021, according to a report by esports data intelligence firm, Newzoo.
Galaxy Racer Pakistan CEO Fakhr-e-Alam commented, “This is the beginning of esports and influencer marketing in Pakistan. We are all set to take Pakistani gamers and influencers to the rest of the world. With a vibrant youth and huge digital growth, we will see a massive paradigm shift in gaming and content consumption in Pakistan. Galaxy Racer’s aim is going to be simple and that is to fuel this growth at lightning speed.”
STZA chairman Amer Hashmi commented, “We are delighted to welcome Galaxy Racer to Pakistan. At STZA, we look forward to working with Galaxy Racer in establishing a better and healthier video gaming environment for Pakistani youth and create an atmosphere of further investment and growth in this segment in Pakistan.”
Back in January 2021, Galaxy Racer, under the patronage of His Highness Sheikh Ahmed Dalmook Al Maktoum, together with Cinepax, organised the first-ever Pakistan vs. India Fortnite tournament with a prize pool of $10,000, the biggest prize pool in the history of any Pakistani esports tournament.
Earlier in July 2021, Galaxy Racer joined forces together with Arsenal superstar English Premier League footballer Pierre-Emerick Aubameyang by hosting the first-ever Fortnite esports tournament between Europe and the Middle East with a $11566 prize pool.
Galaxy Racer has formed a three-year partnership with Spanish football league LaLiga. The partnership will see both entities collaborate to create an original content series that will feature players from LaLiga, as well as Galaxy Racer’s influencers.