Galaxy Racer, the largest esports, gaming and lifestyle organisation in the world, has announced its vision to strengthen its focus on India and the South Asia market. With market presence across the Middle East, North Africa, Southeast Asia, South Asia, and Europe, Galaxy Racer manages over 100 content creators with over 500M followers, generating over 2.5 billion monthly views. Currently the region’s largest and only end-to-end talent incubator, the company has on-boarded top streamers from India, Bangladesh and Nepal in the last month, amassing a collective follower count of 30M across multiple streaming and social platforms.
The popular streamers who joined Galaxy Racer’s South Asia roster include Soneeta Thapa Magar aka Soneeta (4.68M subscribers) from Nepal, Ravichandra Vigneshwer aka Gaming Tamizhan (5M subscribers) and Monika Dubey aka Gaming Girl (3.6M subscribers) from India, Shoikot Islam aka Itz Kabbo (2.06M subscribers) from Bangladesh, amongst several others. A full-service talent incubator, Galaxy Racer enables creators through lead generation, business development solutions, brand endorsement deals, creator collaborations, digital rights management, online and offline event opportunities, platform monetization solutions, social media management and content development.
Galaxy Racer CEO Paul Roy commented, “South Asia, especially India has been one of the biggest digital ecosystems in the world, and it has only grown further during the pandemic. It ranks among the top globally with respect to number of users, engagement, and revenue potential. After successful forays across multiple markets worldwide, India and South Asia was the natural progression in our vision to grow our market presence, with the lion’s share of our next 500M coming from here.”
Elaborating on Galaxy Racer’s value proposition, Roy added, “Galaxy Racer endeavors to be the best talent incubator in the industry, one that invests in content creators, helping them achieve their personal milestones in a structured and sustainable manner. We look forward to partnering with the best content creators across segments be it gaming, esports, or lifestyle and expanding our presence in this dynamic market.”
Joining the above creators in Galaxy Racer’s South Asia roster are names like Sarath aka Insta Gamer (1.55M subscribers), Hemant Vyas aka X-Mania (1.89M subscribers), Arun aka Run Gaming (1.34M subscribers), Vishal Kharb aka Evil Official (3.6M subscribers), Revathy Kiran aka Bright Fox (~786K subscribers), Shomita aka Hayley Sphere (677K subscribers), and Tania aka Star Tania (Winner of the “English Caster of the Year 2021” in the Free Fire Esports Awards). Additionally, Galaxy Racer has onboarded one of the most popular variety streamers Pooja Bisht (54.1K subscribers), who streams GTA, Rust, Valorant, Raft, Pummel Party, Fall Guys, and Rocket League, among others. With these signings, Galaxy Racer has amassed a whopping 30M following in representation.
To further expand its network of content creators, the company has appointed head of creators and talent – South Asia Rohin Bhaumik. Bhaumik joins the company following two years at gaming publisher Garena as creator manager and product lead. He has also previously worked with leading brands such as PUBG Mobile, Intel and OnePlus.
Galaxy Racer head of marketing for India and South Asia Romeo Misao commented: “We are the largest esports, gaming and lifestyle organization in the world and we have some big plans for India and South Asia. We’ve kickstarted our focus for this market by on-boarding some of the biggest names in gaming and esports but we will broaden the roster to include some of the most well-known names in the lifestyle space soon. We are happy to have Rohin join us and spearhead this initiative. His expansive knowledge of working with creators will help us offer a holistic experience to our talents and make Galaxy Racer the go-to name for talent incubation in the region.”
In addition to building a formidable roster of gamers and esports content creators, Galaxy Racer will focus on diversifying its value proposition to include the lifestyle segment in the coming months. Galaxy Racer has over 100 employees globally across its five key verticals including Competitive Teams (Nigma Galaxy, the merger between Team Nigma and Galaxy Racer), Content Creators (GXR Creators), Content & Events Production (GXR Studios), Consumer Goods (GXR Limited), and GXR Records, a newly established record label.