Fashion giant Gucci launches Gucci Gaming Academy

Gucci is focusing more on gaming and esports with the introduction of Gucci Gaming Academy, which will support rising esports talent as they pursue professional careers, starting with Counter-Strike: Global Offensive (CS:GO). Gucci has joined hands with esports platform Faceit to launch the academy. 

Gucci has chosen four high-performing players from Eastern Europe – Brajan Lemecha a.k.a DGL and Lukasz Pachucki a.k.a mwlky from Poland, Rokas Milasauskas a.k.a espiranTo from Lithuania, and Mārtiņš Gūtmani a.k.a shadiyy from Latvia – with intentions to support more players in the future. All four are members of the Faceit Pro League (FPL), the premier multi-player game Counter-Strike: Global Offensive. The four CS:GO players were revealed on the final day of the PGL Major Antwerp 2022, a major esports event in Belgium.

We are teaming up with @gucci to launch the Gucci Gaming Academy, a new programme designed to support the development of up-and-coming gaming talents and help accelerate their career path.https://t.co/XUBFURLfP7

Welcome to the Gucci Gaming Academy – a ? pic.twitter.com/tj3NFftWXy

— FACEIT (@FACEIT) May 22, 2022

The Gucci Gaming Academy seeks to serve as the next step for solo FPL players by providing specially created digital training, in-game performance coaching and other support programmes in connection with the World Health Organization to help them make their way through the world of esports.

Games and gaming platforms have a lot of possibilities for the development of digital fashion and community interaction as luxury brands build their metaverse strategies. With metaverse and Web3 early adopters, esports players and their followers constitute a possible crossover audience.

Unless they are recruited to a professional team sooner, players will be supported by the Academy for a duration of 12 months.