With the burgeoning excitement for Pro Kabbadi League, Kabaddi has grown to become the second most-viewed sport in the country. With the strong commitment to contribute significantly to the sports engagement ecosystem of the country, India’s fastest-growing fantasy sports platform, Fantasy Akhada, launched Kabbadi in December 2021. The launch showcased the brand’s interest in Domestic Sports Leagues of the country and also, helped them grow their business massively with users joining in from the diverse pockets of the country.
Kabaddi turned out to be a big driver for attracting new users to the app; with the growth in total registered users almost 1.5x over the league matches. The overall entry fee increased even more to a staggering 2.5x since December. Fantasy Akhada has been a pioneer in sports centricity in the industry and the newly added users shall help drive overall growth across sports in the months to come.
To bolster the growth, Fantasy Akhada had rolled out a 360-degree marketing campaign to increase engagement among Kabaddi fans. It positioned Fantasy Akhada as the go-to arena for testing Kabaddi prowess. The company forged tie-ups with the leading Kabaddi-dedicated platforms like Kabaddi 360. The platform also launched Panga Program, a weekly leaderboard for Kabaddi, where the top three gamers had the chance to win weekly rewards such as iPhone, iPad, TV, Speaker and Laptop; and gave out more than 10L worth of prizes.
Commenting on the same, Fantasy Akhada founder Sumit Kumar Jha said, “At Fantasy Akhada, our core philosophy has always been to celebrate the enthusiasm and encourage massive engagement in sports. In India, the Pro Kabaddi League has ensured that Kabaddi is the second most-viewed after cricket. Leveraging the excitement of Kabaddi in the Indian youth, we rolled out Fantasy Kabaddi on our platform. It was, indeed, a huge success. In the past few months, we’ve seen high participation in almost all segments and look forward to reaching more sports fans across the country.”
Making strides in the fantasy gaming segment, Fantasy Akhada offers multiple gameplay options for Fantasy Cricket, Fantasy Football, and Fantasy Kabaddi. The user-friendly platform intends to augment its offerings in different sports segments, aiming for a multi-fold increase in sports engagement.
