Esportz.in, the gaming arm of GIG Work, and Gully Gang Entertainment come together to announce their maiden collaborative effort at the onset of the music video premiere of ‘Esportz Anthem #OneShotOneKill’
Featuring mainstays of the hip-hop community and Gully Gang signees, Sledge from the rap quartet Aavrutti (vocals and lyrics) and beat smith Karan Kanchan (music production), the ‘Esportz Anthem #OneShotOneKill’ was created with a vision of providing impetus to the gaming community by showcasing the journey, the highs and the lows, the passion and emotions that surround the life of an ardent gamer. The music video does full justice to the razor-sharp lyrics and dramatically brings to life the ethos of the brand anthem.
In order to engage the global gaming community, the OneShotOneKill challenge will be activated alongside the brand anthem wherein gamers will be encouraged to create short montages using Esportz Anthem One Shot One Kill.
The brand anthem was publicly sampled for the very first time in the livestream at the grand finale of the 2021 edition of Esportz Premier Series on 10 December and was well received by the gaming community at large.
Speaking on this association, GIG Work director Santosh Smith, says, “Since hip hop and gaming synergise well, we are extremely excited to team up with Gully Gang to release Esportz Anthem – One Shot One Kill for the Indian gaming community. We hope to leverage the affinity hip hop has always shared with gaming through verses that everyone will be able to relate to.”
Gully Gang Entertainment co-founder Chaitanya Kataria adds, “This is a unique collaborative effort that fuses two of the most integral facets of the Gen Z diaspora in an interesting manner. Hip-Hop and gaming share a seamless synergy and we are looking forward to creating magic with this one!”
The official music video of ‘Esportz Anthem #OneShotOneKill’ is set to release exclusively on the Esportz YouTube Channel on 25 February
