Indian esports organisation Orangutan Gaming has announced its partnership with real estate company Raiaskaran, for the year 2023.
This partnership marks the entrance of a luxury real estate brand in the esports industry. With an increase in the number of Lan events and esports training facilities, this is an exciting step forward for both the companies to explore new infrastructural opportunities in the esports industry.
Through this partnership, Orangutan and Raiaskaran will work together to create unique and engaging experiences for the #Apearmy. They have come together to pursue their shared passion of serving the audience with premium quality content via luxury infrastructure. The partnership will include collaborative content creation, social media campaigns, and exciting in-person events that showcase the strengths and expertise of both organisations.
Orangutan co-founder Jai Shah said, “We are thrilled to partner with Raiaskaran for 2023. This is the first time in India that esports and real estate have crossed paths and we are glad that we took the opportunity to lead the pack. We aim to tap into a completely new market with the help of this partnership with Raiaskaran and look forward to working with them to create what we believe is a one-of-a-kind collaboration.”
Raiaskaran director Yuvraj S Rajan said, “We are proud to partner with Orangutan. A part of our journey has always been to recognise budding talent and new markets. Esports is one of the fastest-growing industries and we see great potential in partnering with Orangutan. Undoubtedly the luxury consumers and influencers of today are becoming younger, and we believe through esports we would be able to engage with this audience at an earlier stage. This partnership represents a bold and visionary move that has the potential to reshape the luxury real estate landscape in India.”
Raiaskaran will have branding and exposure across Orangutan Gaming’s channels and events. This will include the former being a powered-by partner for the latter and will also boast their logo on Orangutan’s official esports jersey for the year.