Electronic Arts has announced the completion of its acquisition of Glu Mobile for $2.1 billion in enterprise value.
The combination of Electronic Arts and Glu accelerates EA’s mobile portfolio growth and will fuel new experiences in mobile. The deal will add significant growth to EA’s mobile business, building on its network of 100 million monthly active players in mobile, and creating a market-leading portfolio of more than 15 top live services across multiple fast-growing genres.
“We’re thrilled to welcome Glu Mobile to our Electronic Arts family.The combination of our talented teams and powerful IP positions us as a leader in the largest gaming category in the world. We are forming a powerful growth engine that will expand our current games and deliver more amazing new experiences across sports, lifestyle, mid-core, and casual for players everywhere,” said Electronic Arts CEO Andrew Wilson.
“Today is an exciting day for Glu and our global community of players. Joining forces with EA will take growth games like Covet Fashion, Design Home, Kim Kardashian: Hollywood, and the MLB Tap Sports Baseball franchise to the next level, expanding their reach to even more global audiences. Together, we will accelerate a strategic mobile-first approach and drive innovation through creative leadership while delivering world-class interactive experiences to our players,” said Glu Mobile CEO Nick Earl.
Glu will bring more than 500 talented game developers (and nearly 800 total employees) to EA’s mobile-focused organisation, deepening mobile-first talent and enabling EA to reach an even broader global audience across new regions and markets.
The acquisition of Glu Mobile is part of Electronic Arts’ growth strategy focused on delivering more exceptional experiences and top live services, and reaching more players on more platforms around the world.
