Cricket.com has looped in Darren Gough for the ongoing India – England tour 2022. The retired English fast-bowler has been signed for six videos which will be spread across three T20 and three ODI matches. The platform aims to engage viewers with Darren’s analysis of each game. Apart from the usual reviews, Gough will be part of various content strands across channels including YouTube, Instagram, Twitter and Facebook.
Cricket is a sport known to bring viewers of all ages together in the country. Enthusiasts always look for a fresh perspective on each game and Darren is here to do just that. With more than 200 ODI wickets and countless other records, his POV towards each game is sure to provide a lot of rich insights and opinions to cricket enthusiasts. Compared to an Indian expert, he will add a fresh point of view while discussing the series. Viewers can also enjoy the platform’s first-ever Instagram Live with Gough and get his candid opinion about the matches.
Post the historical test, Gough, one of the all-time greats for England in ODIs will dissect performances and tactics during the white-ball leg of the series. However, his analysis will not be all about the present tour. As a common trend on Cricket.com, experts engage in shows like dressing room stories and life in pictures giving an exclusive BTS look at the cricketing world to the readers. These shows also involve ex-cricketers who tell fascinating tales from their playing/coaching days and life in general.
Cricket.com head digital works manager- content Somesh Agarwal said, “It has always been our endeavour to provide a premium, yet an inclusive platform, for cricket enthusiasts. As one of India’s leading multi-gaming companies, it is imperative for us to engage our viewers with content that excites them. Through our engagement with Darren Gough on the platform, we aim to reach out to new subscribers globally as well as in the Indian subcontinent. We are inclined towards continuing to design campaigns that help in building the CDC platform with different voices for different series.”
India vs. England has always been a nail-biting competition. With such high stakes and the audience’s attention, this exclusive collaboration of Cricket.com and Darren Gough will provide cricket users with a raw and unprocessed opinion throughout the tour in Gough’s popular style. With initiatives like this, cricket.com is completely changing the way people follow cricket. They not only get updated on the scoreboard, news and highlights of the tour but can now ask their questions directly to legends like Darren Gough through QnA sessions.
