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‘Call of Duty: Mobile’ celebrates Holi with its first localised event for Indian players

Activision Blizzard has announced its Holi 2022 celebration event in Call of Duty: Mobile (CODM)! The #CODMHoli event will offer players of the free-to-play mobile shooter game a host of Holi-themed in-game, community, and esports content to celebrate the joyous occasion. This marks Call of Duty: Mobile’s first-ever localised event created specifically for its Indian community, and affirms Activision Blizzard’s commitment to delighting its Call of Duty: Mobile community in India with culturally-relevant content that local players can enjoy. 

But #CODMHoli is just the beginning. Activision Blizzard has plenty more in store for Indian players in 2022 and beyond, including the return of the Call of Duty: Mobile World Championship 2022 on 31 March 2022, which features a prize pool worth more than $2,000,000 (around Rs 15 crore), and India as its own region to compete in Stage two and beyond.

Call of Duty: Mobile’s Bollywood Theme Song Remix

To kick-start the Holi festivities, Activision Blizzard has released the official #CODMHoli soundtrack, which puts a Bollywood spin to two of CODM’s most iconic theme songs – season one (2019), the game’s very first theme; and season six (2020): Once Upon a Time in Rust, one of the Indian community’s most beloved tracks. The soundtrack is a collaboration with prominent Indian musician and producer Anshuman Sharma, who is known for his ability to remix popular music tracks.

Accompanying the soundtrack is an animated video, which follows a squad of players who delight in the #CODMHoli event. The animation video also features some of the most popular and iconic memes and easter eggs from the Indian CODM community.

Custom Holi-Themed Swag Kits

Key members within the CODM and gaming communities are set to receive custom, Holi-themed merchandise – to give them a new way to celebrate the festival. The kit includes a pichkari, CODM-branded apparel, and gulal powder, among others, to transform the white apparel into one-of-a-kind pieces. 

 

Time-Limited In-Game Rewards & Content

Add a splash of colour to your kit this holi with the festival of colours bundle. Available from 17 March to 9 April, the Bundle offers great value with 10 items for only 80 COD Points. Get the Scout 2 – Gulal operator skin, the highly sought after AK117 in its Gulal skin, and a themed backpack, wingsuit, parachute, knife, sticker, calling card, and spray.

Players can also enjoy the festivities by participating in the Celebration of colours engagement event, which will reward players with free themed rewards just by playing the game! All they have to do is to login at least two days and to play five Multiplayer or Battle Royale matches between 18 March and 24 March to claim the Backpack 2 – Gulal and Thumper – Gulal for free.

Grassroots and International Esports Events

Starting 19 March 2022, players will be able to test their skills against their peers with the Call of Duty: Mobile Community Cup. Open to all players in India, the weekly grassroots esports events will alternate between Multiplayer and Battle Royale formats and will offer a Rs 7,000 prize pool each week. 

This tournament builds on Activision Blizzard’s recent announcement on the return of CODM’s premier international tournament, the Call of Duty: Mobile World Championship 2022, on 31 March 2022. Of the $2,000,000 prize pool, $1.7 million is earmarked for the World Championship Finals, the biggest single event payday in Call of Duty: Mobile World Championship history.

For more details on the Call of Duty: Mobile World Championship 2022, including stages, requirements, and official rules, visit official page.

 

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