Bitcoin Miner powered by ZBD’s technology, now sees over 30,000 daily players and is also celebrating two years of its collaboration with ZBD, a fintech company powering digital economies for gamers and developers. Since the partnership began, Bitcoin Miner has gone from no players to over two million lifetime users.
ZBD’s payments technology enables developers to inject instant rewards into their games to boost retention and community engagement. Fumb Games, the studio behind Bitcoin Miner, partnered with ZBD in March 2022 to help revive its flagship title, enabling it to reward players with fragments of Bitcoin for playing the game as normal. From the outset, the integration of ZBD’s tech had a marked impact, leading to a 12x boost in 30-day retention.
Besides the retention benefit of rewards, which leads to player retention that exceeds six months, the success of Bitcoin Miner has also been fueled by community-based features such as regular live events. The majority of Bitcoin Miner players are US-based millennial males who enjoy engaging with gaming communities, with weekly events leading to a 20 per cent increase in revenue. As well as its community of engaged players, Bitcoin Miner benefits from the ZBD app user base of more than a million gamers.
ZBD chief strategy officer Ben Cousens said “The two-year collaboration with Paul and Fumb Games on Bitcoin Miner has been a quintessential success story for what we’re building at ZBD. It proves the value in offering rewards for gamers and the success of ZBD’s rewards and payments tech at making it possible at speed and scale. We will no doubt see further impressive numbers for Bitcoin Miner that cement its status as world’s number one Bitcoin game, and we also look forward to extending the potential benefits of Bitcoin rewards to more developers.”
In November 2023, Fumb Games also integrated ZBD’s technology in its idle tycoon RPG SpaceY. ZBD works with more than 100 game developers worldwide, including major brands such as Square Enix, and is also used by innovative AdTech companies like Slice and AdInMo.
