BANDAI NAMCO Entertainment (the creator of PAC-MAN) has announced a new partnership with the National Basketball Association (NBA) to collaborate on a myriad of NBA-themed video game integrations and various co-branded PAC-MAN and NBA licensed products in celebration of PAC-MAN‘s 40th anniversary.
“Everyone at BANDAI NAMCO Entertainment is extremely proud and excited to bring PAC-MAN together in partnership with the NBA. The combined star-power of the NBA and PAC-MAN enables us to deliver creative experiences and special products that are sure to delight fans of both brands. As we move into 2021, we will launch a new PAC-MAN initiative with the aim of inspiring our fans to be engaged and stay PAC-TIVE with a variety of safe in-home PAC-TIVITIES,” said BANDAI NAMCO Entertainment head of licensing and branding Yutaka Fuse.
Throughout the upcoming 2020-21 NBA season, the collaboration will offer numerous points-of-engagement for fans to enjoy their favourite video game icon and sports league in unison, leveraging the global appeal of both PAC-MAN and the NBA. Starting on 22 December, fans can begin enjoying the NBA inspired game content featuring fun power-ups and special mazes in the PAC-MAN mobile game – available on iOS and Android.
“We are thrilled to partner with such an iconic and timeless brand in PAC-MAN as the NBA family celebrates its impressive milestone.We look forward to engaging our fan base through the range of interactive video game experiences and products that PAC-MAN offers,” said NBA senior vice president, global partnerships Matt Holt.
